The Successful Career of Lori Senecal


Lori Senecal is among the few women who are transforming marketing and leadership in the world today. She has worked in various positions of different companies, and her performance is outstanding. She has managed to bag some awards and honors for her excellent performance. Among them include Ad Age Women to Watch 2014 and Quantum Leap award in the year 2013. She has played a significant role in growth and development of KBS Company among other companies.

Lori works in close collaboration with the employees, and this has positively impacted the performance of the companies she has worked for. While serving as the president-CEO of KBS, she encouraged employees to come up with the idea and incubated viable ones. The concept helped to boost innovation and steer the growth and efficiency of the agency.

Growth of KBS

Lori joined KBS while it had 250 employees and grew the number to 800. She also played a critical role in building the reputation of the company. In fact, KBS has been on the list of the Standout Agencies for three years consecutively. It has also been named as Crain’s best place to work in New York. Before she worked as the president-CEO of KBS, Lori worked as the President of McCann Erickson office New York. She had also worked as Global Innovation Officer for McCann World Group.

Role at CP+B

After being appointed as the CEO of CP+ B, Lori Senecal was expected to concentrate agency growth worldwide and manage all the nine offices that organization owns. Since joining the company in January 2015, her impact on growth, development, and business in the company has been noted. She has managed to build and retain a good relationship with her employees through her leadership skills. Advertising Age has recognized the agency as one of the Creativity Innovators of 2016. Also, Lori has been named among the four Agency Executives to Watch in 2016.


According to Senecal, the key to boost innovation is building a better relationship with employees. It encourages them to contribute the idea and look for a solution to problems. She has been successful with her employees, in fact, while worked at KBS it was Crain’s best place to work in New York City.

Successful Business Strategies with White Shark Media

It is no secret that starting up a business can be challenging. From the capital to making your brand known to the clients in the market, business start-ups can be hectic. But it does not have to be as hectic with the presence of White Shark Media. White Shark’s Media primary purpose is to assist small to medium enterprises to succeed through their innovative search engine selling strategies. With cost efficient and low free trading solutions, White Shark Media offers businesses transparent business services with no contracts in addition to administrative access to the business’ Google AdWords account.






White Shark Media was established in 2011. It was founded by three Danish entrepreneurs who had a vast experience in online and offline marketing. They shared a common objective, and that was to beat the growing SMB market in the United States and Latin America by offering an incredible and unique product service. The founders came up with a combination of foreign and domestic presence linked to a talented bilingual staff of employees. To the team, sharing is caring, and they share everything they have learnt with their clients. The team invests in proving the researched concepts before sharing with its customers.



Customer Relationship Management



According to most customers, it has been incredible working with White Shark Media. Vishnu B, from Chicago, remembers how through the company, his sales have significantly increased even with him having done nothing to impact on the business. Although in the past, White Shark Media was a bit unresponsive, the team has invested in excellent communication skills. Currently, they address the client’s complaints with an improvement. To them, the customer is king. Most customers have doubled their company sales since their partnership with White Shark Media.






Thinking of increasing your business sales? White Shark Media is here to help you. It is a top notch digital marketing firm that offers online marketing solutions made for small and medium sized enterprises. Over the past years, the company has been acknowledged as one of the fastest developing digital agencies across North America. Their growth roots from their high reputation of engineering cost-effective search marketing projects while offering a world-class client experience. The once boutique firm has assisted many companies across America to grow their small businesses to a whole new, different level through the online marketing platform. The marketing platform features marketing tactics and tools for successful business strategies.






What another core element of their recipe for success is tracking is following all the client’s marketing efforts to detail. Through keyword level call monitoring, intelligence, reporting software and Google Analytics Integration, White Shark Media ensures total accountability to their clients at all times. The team commits to the customer’s continued success. That is why they intend to continue being innovative with their cost effective transparent business strategies.

Developing a Business in Brazil with Roberto Santiago

Brazilian Culture with Roberto Santiago

If you are thinking of going to Brazil, think of Roberto Santiago. Roberto has lived in Brazil since he was born and has no intention to relocate. He owns a blog where he posts all the right things and features about Brazil. In case you want to visit Brazil someday, go to his blog to learn more about Brazil. From the passion for food in Brazil to the entertainment, he can vouch for his country any day. He adores the serving styles like Rodizio where everyone can eat any food. Feijoada is the staple food of Brazil and Caipirinha is the national drink. Most eateries in Brazil always serve pao de queso meaning cheddar bread before the steak. The serving is traditional nourishment for breakfast. Another serving prominent in Northern Brazil and Salvador is Bobo de Camaro, made of fresh shrimp and dunked in coconut rupee. Brazil is well known for its espresso as it is the biggest maker.

Roberto Santiago Shopping Built in Joao Pessoa

We are all aware how important shopping malls are to us. From restocking our homes, offices and workplaces, we need shopping stores in our neighborhoods and towns. That is why the Brazilians are excited. Brazil is full of cheering news about a new shopping mall called Roberto Santiago Manaira Shopping around Joao Pessoa. With it, Joao is becoming Brazilian’s favorite place for hanging out. The permission to erect a shopping mall and social amenities from the State of Brazil came as good news to the investors in Brazil with the worth of the mall being approximate $60 million. The development of the shopping mall at the centre of the city is a huge venture for the town as it is receiving an enormous positive feedback from the population. With that, more people from the nation are relocating into the city. The development of Roberto Santiago Manaira Shopping is an astonishing open door for economic experts with the aim to invest resources in the development of shopping centers, recreational places in addition to private offices. Joao Pessoa has a vivacious social schedule.

Entertainment Centre

Brazil participates in hosting big occasions including voyages. With most enterprises investigators looking forward to investing 5% of all shares to the development of land in Brazil, all eyes are on the prize. The government motivates speculators investing resources into urban communities of Brazil. With the steady financial economy of Brazil, investing in Joao Pessoa will give the investors significant returns. Brazil is currently a nation of white collar division populated by moguls. With Joao Pessoa and Roberto Santiago Manaira Shopping, more Brazilians can comfortably resign and land jobs in the chic shoreline. Currently, the centre is populated with many Brazilians seeking entertainment and honestly, Roberto Santiago Manaira Shopping can offer such services. The city is categorically known for its vast numbers of government workers retirees. Joao Pessoa has granted Roberto Santiago Manaira Shopping the opportunity to grow.

Business in Roberto Santiago Manaira

If you are thinking of opening a business in Joao Pessoa, reflect on Roberto Santiago Manaira Shopping. The shopping centre has many customers around. The number is approximately 3,500 potentials. Although the rural places have shopping strips, most people in the suburbs shop in malls like Roberto Santiago Manaira Shopping. Roberto Santiago Manaira Shopping has retail chains, beauticians, restaurants and boutiques under one roof. It is, therefore, a good idea to put up a business in the mall because of the people traffic. When shopping centers look for occupants, they search for individuals with their clients because they would like to keep the mall busy. Unlike such shopping centers, Roberto Santiago Manaira Shopping understands the fact that it is crucial to give a chance to all business people. The administration therefore understands the need to admit new business as tenants. Rest assured, if you put up a business in that mall, you must harvest profits.

Education and Work

Born in 1968, Roberto Santiago went to the University of Madrid, known as Universidad Computense de Madrid. He studied Information Science and literary creation at the prominent School of Letters. Roberto is a script writer and film writer of series and movies. Apart from cinema work, he loves literature and teaches children and the youth. Most of his novels have won important awards like the Edebe Prize. He has been a great screenwriter for programs in the television, editor for advertising firms in Brazil and a video clip producer. Most of the films have been featured on big movie screens. Los Futbolisimos collection is one of the greatest achievements he has had for long. It is a publishing phenomenon for children’s books. It is a series of books translated into different languages and has been in the Brazilian market for many years.

Invest Wisely with Martin Lustgarten

Martin Lustgarten is one of the most prosperous investment bankers of all time. Martin is the Founder and Chief Executive Officer of a firm called Lustgarten Martin. This is a renowned investment banking firm that operates in the United States. Not only is this the best investment bank in Florida but also one of the best in the American banking history.


The company has received praises mainly due to the leadership skills offered by their mercurial founder. Martin has decades of experience in the investment industry. This has enabled him to have a profound knowledge and skills in this challenging industry. The company has reached its peak by safeguarding a good reputation with their existing clients and attracting more customers than any other investment bank.


One of the main reasons why Martin Lustgarten is the most sought after investment banker is his ability to communicate effectively and sway people. He has helped many clients raise funds for various business ventures and goes the extra mile of offering innovative financial advice.


Investment banks are different from the conventional commercial and retail banks. An investment bank is a financial entity that helps individuals and firms in raising capital through engaging in stock exchange. They help entrepreneurs and companies to find the most profitable investment plan as well as maintaining them in the long run.


You can say that investment banks act as a bridge between large entities and investors. Investment banks perform numerous functions such as underwriting, brokerage service for institutions and facilitating mergers and acquisition. Many firms and individual acquire the services of these investment banks to underwrite and issue these securities.


Investors acquire the services of investment banks as they specialize in the field of investing which enables them to provide valuable knowledge about fixed income commodities, equity security, market marking and trading of derivatives. One of the main services that investment banks provide is trading and promoting securities. These securities are then promoted by investment banks and the process is done through underwriting and research.


Investment banks provide a platform for potential investors to maintain and build their investments since they have a team of veteran and knowledgeable professionals who offer them valuable suggestions into the stock exchange.

Handy Home Cleaning Is Experiencing Growing Pains

Handy Home Cleaning is a home cleaning and handyman service that was founded in 2012 by two Harvard Business students, Oisin Hanrahan and Umang Dua. Handy utilizes a similar business model as does the popular driving service Ubur. Handy vets and retains the services of people who work as independent contractors. These independent contractors gain access to jobs through a mobile app. Handy has been growing like crazy and that is the problem.

Venture capitalists are investing massive amounts of money in companies like Handy. Unfortunately for Handy, these investors are now looking for a return on their money. The problem is that has been concentrating its spending on growth and expanding into new territories. This spending on growth results in severely diminished profits. Handy is in a tough position. The investors are demanding profits. But Handy has to cut back on the money spent on growth in order to increase profits for the investors.

Handy faces a conflict. If it slows down growth it faces the possibility of forever losing new territories to other startup companies that will capture the market in those unconquered areas. On the other hand, venture capitalists have invested $110 million in Handy. If Handy doesn’t show a profit, future investor funding will be cut off. Handy needs a dependable source of investment capital to carry it through the later phases of its business development.

Handy has implemented changes to cut costs and show an increases profit margin to satisfy the investors. First, Handy has implemented a company wide online onboarding process for its contractors. This will save the company millions of dollars each year from the elimination of the costs associated with in person interviewing and hiring. Handy is also concentrating its efforts and increasing its customer density within existing market sectors. This will greatly increase its profit margin and satisfy the investors.





Film Producer Thor Halvorssen Rises to the top of the Human Rights Community

The human rights community has seen many leaders over its history, but few have had their finger on the pulse of popular culture as impressively as Thor Halvorssen; the Venezuelan born activist began his career working within the confines of major human rights groups, but soon found himself frustrated at the activities of many groups. Halvorssen appreciates the work done by major charitable groups in the U.S. and parts of western Europe but feels time and funding is better spent in closed societies around the world.

Thor Halvorssen has combined his efforts as a human rights activist with a growing career as a film producer that often crosses into his work as an activist. Among the documentaries the producer has worked on are a number of those that examine the effects of communism on societies in Eastern Europe in the middle of the 20th century; the award winning documentaries of Thor Halvorssen have examined issues, including a popular uprising in Hungary in the 1950s, and “Hammer & Tickle” that looked at the use of humor for propaganda during the Cold War.

Linking his work in the entertainment industry with that as a film producer has been a major part of the work of Thor Halvorssen and has recently seen him publicize those celebrities who choose to work for and with tyrants from around the world. Thor brought attention to the attendance at parties and events organized by Eastern European tyrants who paid artists including Hilary Swank and Jennifer Lopez to attend their events.

Thor has also brought his own opinions and thoughts to the 2016 U.S. Presidential Election cycle with appearances on various news channels, during which he explained the human rights records of the main candidates during the nomination process. Thor has also seen his work bring him to the attention of many major political institutions where he has spoken on numerous occasions, including his appearances at the United Nations and the British Houses of Parliament.

A Young Man’s Story, Billy McFarland’s Success

Success can be a fleeting objective for many people because of the lack of vision, and even if they have one they are uninformed as to how to go about achieving it. Not so with Billy McFarland. He started his first business venture at age 13 and birthed a successful service business that found prospective customers for a local business.

When in college as a freshman, he founded a company that changed the URL of a business into a graphic which helped to market the business and improved marketing content. Called Spling, the business is still in operation with McFarland as the CEO.

In 2013, at age 23, Billy McFarland started the New York City-based Magnises. This business solidifies the identity of millennials who may be just starting at a job, or they may be seasoned business owners and managers in their own right.

When an individual becomes a member of Magnises for the reasonable annual fee of $250, the member gains access to very nice discounts at many of the millennials favorite clubs, restaurants, bars, trips, meeting places, events, concerts, and special occasions.

This process becomes a natural socialization evolution, giving the new person in the area a reason to meet new people and connect, as well as the entrepreneurs and professionals the opportunity to seek new ground.

McFarland has targeted young professionals, managers, entrepreneurs and others who want to move up in their niche, between the ages of 21 and 35. By far, the best place to find them is in the financial and business areas of major metropolitan areas. At the end of 2015, Magnises had over 10,000 members located in the New York City and Washington D.C. metro areas.

The popularity of Magnises is growing so rapidly that word has gotten to other cities where millennials clamor for the perks they have heard about from friends and acquaintances.

An expansion plan is already being considered as McFarland wants to expand nationally and internationally. Boston, Chicago, Atlanta, Los Angeles and London are strong candidates as the reputation of Magnises has spread.

The business model works well, and there is no reason why more locations would not work. McFarland knows that it will work just as well by working the plan, and the future does look bright, indeed.

Why Thor Halvorrsen Thinks Socialism Violates Human Rights

Representing the Human Rights Foundation, Thor Halvorrsen went on FOX News to talk about democratic socialism. While it seems to have taken the nation by storm, Thor finds this a little concerning. The people are simply not aware of the historic abuses of that economic policy and how it has violated basic human rights. Of course, he qualified that statement by pointing out that there do exist socialistic regimes that do not violate basic human rights. But adopting this system of government does pose a massive risk to the people and the future of the nation. He pointed out several reasons that even the most ardent democrat should oppose democratic socialism.

It Can Conceal Motives

Socialism is typically pitched as an economic policy that benefits the people as opposed to the old capitalistic policies that seemingly only benefit the rich. (Of course, this overlooks the fact that nations that allow free trade and an open market will typically see a lot of benefits, such as an increase in scarce and necessary products.) Halvorrsen argued that politicians can use this pitch to mask their true motive, which is to loot the economy for all it is worth. After all, taking money away from the rich and distributing it will put a lot of trust into the government. Who is to say that they would not betray that trust?

Even If It Is Not A Mask, It Is Too Easy To Seize Power

There is a reason that the United States has three branches of government that are run by elected officials. It serves as a bulwark against internal corruption. The people cast their ballot for who they want. If the wrong person gets into office, their power is mitigated by the other branches of government. A socialistic regime would not have those same safeguards. It would be far easier to corrupt a socialist government than it would be to corrupt a government such as the United States.

Halvorrsen recognizes these potential threats and wants to educate people about them. The fact that he is speaking for the Human Rights Foundation against socialism should cause a bit of reflection.

The Experts of Investment Banking

Investment banking as a sector summons individuals, multinationals and governments by helping them make investment decisions. The investment banks, depending upon the scale of operation, underwrite the debt, finance and capital requirement by issuing fresh securities equity. They can do so in their own capacity or act as an agent for the same. If they are large operators, they would be able to facilitate a merger and acquisitions, sale or reorganisation of the entity and also other services like derivative trading, equity securities trading, fixed income instruments, currency services, commodities services and market determination.

Investment banks are different from commercial banks and retail banks since they do not accept deposits. This separation was asserted to separate the work coverage of investment banks from the rest. In the United States, the difference was maintained from 1933 to 1999 when the Glass-Steagall Act was repealed by Gramm Leach Bliley Act.

Investment banks provide both sell side and buy side operations. Sell-side operations include advice on Life Insurances, private equity, mutual funds and hedge funds. Buy side operations include taking care of selling securities, market determination and generation of securities.

Whether you are making investment plans, thinking of an exit in your business, been looking for fresh financial capital, undergoing a reorganisation of your corporation or looking to acquire an organisation or merge your entity with some other entity; there is only one name you can bank upon – Martin Lustgarten. Based out of Florida, this man has helped and convened many such successful projects for not only early stage investors, but also for big institutions, corporations, asset management companies and other business.

Martin Lustgarten regularly coaches his peer group on the way investment banking works. He sees the opportunity before it drops. Locate trends before they happen. Martin Lustgarten has made his wealth through his passion and smart work and promises the same when it comes to managing your wealth. He is a diverse person and is passionate about things that cannot be valued in terms of money. He collects watches of historical significance and trades them for significant profits.




Marketing Solutions-White Shark Media

An advertisement is a crucial part in the commercialization of a product. A company cannot build a brand if a product is not advertised. A business person can contact an ad agency to assist in the task of marketing as well as the advertising of their goods, products, and services. An entrepreneur cannot go blindly and chose an agency, but can choose the best by consulting their friends, family or even business colleagues, and one can also go online and check some of the advertisement agencies and know if there are good by only checking how they are reviewed.

White Shark Media is a leading marketing agency that is involved in the delivery of online marketing resolutions for small and medium business enterprise. White Shark Media is known to offer personalized quality services. The firm has been recognized to be one of the fastest growing advertising agencies in North America. The expansion of the organization is derived from their status of providing excellent services as it contrives a lucrative search marketing campaigns. The team also attributes their success from the way they can trail all their customers marketing efforts by getting all their details. White Shark has a responsibility of being accountable for their clients marketing task every month.

White Shark Media was established in 2011 by three Danish entrepreneurs who are known to have a vast knowledge and skills in the marketing world both offline and online. The founders are Gary Garth who is the Chief Executive Officer, Alexander Nygart who takes the position of the Chief Sales Officer and Andrew Lolk who is the Vice President of PPC. The goal of the organization is to triumph over the growing small and medium business in the United States of America as well as Latin America by providing their clients with unresolved services and products that are extraordinary. White Shark Media offers a unique service and the staff as well as the dedicated management team shares whatever they learn with their clients instead of them experiencing from scratch.

The marketing agency is devoted and committed to the service and products they offer their clients as they know that their customers are the biggest determiner of their success. The organization is making efforts to innovate a cost-effective, flat fee marketing resolutions which are fully transparent and no contracts are involved. The management team knows well that f or the organizations to experience growth and be able to deliver exceptional service and product to their customers, dedication and commitment is significant.