Lori Senecal is among the few women who are transforming marketing and leadership in the world today. She has worked in various positions of different companies, and her performance is outstanding. She has managed to bag some awards and honors for her excellent performance. Among them include Ad Age Women to Watch 2014 and Quantum Leap award in the year 2013. She has played a significant role in growth and development of KBS Company among other companies.
Lori works in close collaboration with the employees, and this has positively impacted the performance of the companies she has worked for. While serving as the president-CEO of KBS, she encouraged employees to come up with the idea and incubated viable ones. The concept helped to boost innovation and steer the growth and efficiency of the agency.
Growth of KBS
Lori joined KBS while it had 250 employees and grew the number to 800. She also played a critical role in building the reputation of the company. In fact, KBS has been on the list of the Standout Agencies for three years consecutively. It has also been named as Crain’s best place to work in New York. Before she worked as the president-CEO of KBS, Lori worked as the President of McCann Erickson office New York. She had also worked as Global Innovation Officer for McCann World Group.
Role at CP+B
After being appointed as the CEO of CP+ B, Lori Senecal was expected to concentrate agency growth worldwide and manage all the nine offices that organization owns. Since joining the company in January 2015, her impact on growth, development, and business in the company has been noted. She has managed to build and retain a good relationship with her employees through her leadership skills. Advertising Age has recognized the agency as one of the Creativity Innovators of 2016. Also, Lori has been named among the four Agency Executives to Watch in 2016.
According to Senecal, the key to boost innovation is building a better relationship with employees. It encourages them to contribute the idea and look for a solution to problems. She has been successful with her employees, in fact, while worked at KBS it was Crain’s best place to work in New York City.