Is the whole idea of quality pet food going to the dogs? In a sense, yes it is, as recent developments in this highly competitive business are stimulating huge growth in the area of yes, quality food for pets, especially dogs.
Premium dog food is becoming a huge growth industry as sales are expected to reach $27.3 billion this year. A recent article in the www.dailyherald.com outlines the amazing increase in sales in this business, as pet owners ante up to buy their dogs the very best in dog chow.
Major players like Beneful and upstarts like Purina, Fresh Pet and Blue Buffalo Co. are all investing heavily in the idea that dog owners will do just about anything for their canine companions when it comes to giving them quality.
Beneful has long been known as a company that cares about giving dogs healthy, quality ingredients in its kibble and canned food offerings. Beneful uses fresh salmon and chicken as major ingredients in its food, and its consumer base is wagging its tail in appreciation. According to leaders in the premium dog food industry, it’s all about delivering good taste and quality.
Healthy and Natural Wins Out
Much of the healthy dog food movement seems inspired by the “healthy and natural” movement in human food choices. Many pet owners seem to feel that their dogs deserve to eat well, just as they do, and paying extra for good food seems worth it in the long run.
As other major players in the pet food industry, like Colgate-Palmolive (which now has a weight loss dog food) and Nestle’s Purina (which now has a website that allows customized pet food choices) step up their commitment to premium offerings, this industry looks to be seeing sales increasing ever more. All of which means we’ll be seeing more tails wagging happily in the days to come.