Fabletics got a once over in Marie Claire at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/ about how they were able to completely change the way that women dress. Women who leave the house every day with an eye on a busy day do not have time to waste on their clothes, and they are much better off if they are going to use athleisure clothes to look their best. A woman who is fully committed to looking great can pick out a few things that will make them look their best, and then they can take their clothes out of the house in their bag.
There are a lot of things that women need to do during the day, and they can change in and out of pins and clothes a lot faster. Kate Hudson created the brand because she wanted to make sure women could get their clothes in seconds, and she uses the same kinds of clothes when she gets ready in the morning. She can be seen in pictures looking her best in amazing clothes from Fabletics that are easy to change around.
Someone who wants to look great in simple clothes of Fabletics can bring along a top, jacket or sweater, and they can pair that with a hat or a nice pair of shoes. This is how women on runaways around the world look today, and that is why women on the town are going to look great. They will be able to look their best because they are in clothes that have taken over the fashion industry, and they will be able to make the clothes last all day by making simple changes. Kate Hudson made it much easier for women to look their best with Fabletics, and she has helped women save a lot of time because they do not have the time to play around with their wardrobe every morning. Source: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/