Lori Senecal is an experienced professional who has been working in the advertising sector for a couple of years. She is presently the global CEO of Crispin Porter & Bogusky, LLC, which is renowned marketing firm that operates across the planet. Senacal has been holding the position since March 9, 2015. She works in close collaboration with Chuck Potter, who is a co-founder and chairperson of the enterprise. Her excellent knowledge of the sector has significantly assisted in the growth of the company in various locations of the world. Lori also works hard to make sure that all departments of the firm coordinated so that its performance is efficient across the globe. She had been hired by MDC Partners where she served as CEO and president before being offered her current position at CP&B. The marketing expert also worked for Kirshenbaum Bond & Partners as its CEO.
Senacal was one of the major players in the creation of excellent strategies that are used in the operations of McCann Worldgroup, reveals salary.com. The organization offered her various to positions, which include being the chief innovation officer, and she was later appointed to serve as its global director of content integration. She helped the company in managing various undertakings, and they include strategic planning, international accounts, and creativity. McCann-Erickson Worldwide also hired her to work at its flagship division that is headquartered in New York. The firm is among the branches of McCann Worldgroup.
Lori made significant contributions to the formation a young-adult marketing enterprise, which is known as TAG Ideation. She has exceptional expertise and experience in examining data and running international accounts. Several corporations that offer their services in different parts of the globe have hired her to handle their foreign accounts. Some of these firms are Coca-Cola, Xbox, Weight Watchers, Nabisco, Spint, Nestle, InBev, and Applebees. In 2008, Senecal was appointed by the McCann Ericson to serve as the president of its division that is located in New York. She was also hired by the DDB Worldwide Communications Group, where she served as the chief marketing officer as from October 2005. Senecal once worked for TAG as the co-managing director.
The primary role of the advertising professional at CP&B is to oversee its global operations. According to Campaign Live, the company currently runs nine offices that are based in different countries. Lori works hard to ensure that all the global units operate in harmony. She has significantly assisted the firm in evolving its business and culture.