The Business Genius That is Don Ressler

Mr. Don Ressler is an entrepreneur whose expertise lies in direct-to-customer brand building companies. Don Ressler’s first startup company was Fitness Heaven online during the MySpace era. Fitness Heaven hosted a website dedicated to fitness and was subsequently purchased by Intermix Media in 2001.

From that point Don Ressler co-cofounded numerous other similar companies such as Alena Media, an e-commerce and performance advertising division in 2001.

Brand Ideas, also known as, Intelligent Beauty, was co-founded in 2006, an internet retail marketing advertising company with a focus on personal care and beauty.

TechStyle Fashion Group, formerly JustFab, Inc. is an all-inclusive, direct-to-customer, membership based, online fashion company, designed to customize the style of clients, in an effort to assist integration of the latest trends in clothing, shoes, handbags, jewelry and denim at an affordable price.

When membership is first initiated, clients are asked to complete a profile of likes and dislikes. That information is then used for fashion suggestions that capture the tastes and lifestyle of the individual client. Once suggestions are made, the company goes beyond the sale and offers guidance as to how best to integrate purchases into individual wardrobes. A truly ingenious and innovative option for today’s busy, internet driven shopper.

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Don Ressler of Fabletics
For Intelligent Beauty’s Adam Goldenberg And Don Ressler, Early Departure From MySpace Paid Off

Don Ressler is one of the genius minds who co-founded JustFab along with Adam Goldenberg in March 2010. JustFab was initially funded almost in total by Don Ressler and Mr. Goldenberg until 2011 when they secured substantial funding from Matrix Partners. In 2012 additional funding was obtained from Matrix Partners, Rho Ventures. In August 2014 JustFab was further funded by Passport Special Opportunity Fund bringing the company capitalization to $255 million.

Don Ressler and Adam Goldenberg co-founded Fabletics with Kate Hudson being the face of the company in July 2013 promoting athletic attire. The company was officially launched in October 2016 and expanded to beyond sportswear and began offering dresses and swimwear.

Once the company was off the ground, Don Ressler and Mr. Goldenberg found themselves in need of office space. They acquired office space in El Segundo California. Although the space was originally acquired out of necessity, the two were so smitten with the location, they decided to stay when they could have procured other locations. Plans are to open more locations in the future.

Mr. Ressler has been instrumental in the success and growth of all companies of which he co-founded. His instincts for business and trends are nothing short of amazing. From his first startup company to his latest business ventures, his genius concepts continue to survive and thrive in the business world.

Find out more about Don Ressler on Forbes

The Life of Don Ressler

Don Ressler is someone who has done a great job of taking things to the next level in his life with his companies. Over the long term, he has demonstrated a business knowledge that few people have. There are a lot of people who look up to the success that he has had with his companies. He knows how to take things to the next level quickly, and he his willing and able to work when he needs to in order to drive results. Don Ressler is someone who has worked hard for his customers, and he wants to continue that. Although he had to make some tough decisions with JustFab, he knows that the future is bright with the company.

Read more: Former Intermix COO Raises $33M For Fashion Brand JustFabulous

Funding of JustFab

When it comes to funding your small business ideas, there are a variety of options out there. A lot of people do not realize just how difficult it can be to fund a small business. Instead of borrowing the money, Don Ressler wanted to get outside support from investors. When you are a small company, this can be difficult to do. Outside investors are going to want to take things to a new level quickly in order to scale up their investments. If you are someone who can act quickly and with purpose, this may be the route for you. Other people would rather go to a bank and borrow money. The problem is that many banks will not lend money to risky small companies. Over time, there are a lot of people who are looking to find alternative sources of financing on

Next Steps

In the coming years, Don Ressler wants to continue to scale up his companies. He has done a great job in recent years of investing in areas that are going to support growth over the long term. Don Ressler is someone who is ready and willing to work for what he has in life. If you want to take things to a new level, he will help you get there. Ressler has helped a lot of small business owners with the ehe experience that he has from JustFab and other companies that he has started. Don Ressler is a great example of how to succeed in the world of small business today. Instead of borrowing your way to your business dreams, looking for alternative investments is often the best way to go.

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Advice For Aspiring Entrepreneurs: Get Started Now

When brothers Shep and Ian Murray quit good jobs in New York City to start a business with an idea they had hatched a year ago, their family and friends thought that they were crazy. Both were in their 20’s and unhappy at work, yet few people in similar situations were ditching good paying jobs to start selling neck ties. Looking back, both brothers see their peers, now in their 30’s and 40’s who are stuck working at corporate jobs that they don’t enjoy just to pay their bills. Mortgages and other financial commitments keep them from following their dream like the Murray brothers did when they were younger and didn’t have many obligations.


Using cash advances from credit cards, the two brothers never asked anyone for money to start their business, which was selling whimsical men’s neckties. While they struggled at first, having worked in public relations and market helped the Murray brothers. They created preppy neck ties that invited conversation, which they believed would appeal to younger men. At first, Shep and Ian went to fairs, church bazaars and anywhere they thought that they would find customers.


They named their company Vineyard Vines, after Martha’s Vineyard, where they had spent time as children. Today, there are 91 Vineyard Vines stores selling preppy men’s and women’s clothing, along with the neckties that started it all.


In an interview with Business Insider, the Murray brothers urged aspiring entrepreneurs to start their business before family obligations make it difficult to quit a job with a steady paycheck.