Mr. Don Ressler is an entrepreneur whose expertise lies in direct-to-customer brand building companies. Don Ressler’s first startup company was Fitness Heaven online during the MySpace era. Fitness Heaven hosted a website dedicated to fitness and was subsequently purchased by Intermix Media in 2001.
From that point Don Ressler co-cofounded numerous other similar companies such as Alena Media, an e-commerce and performance advertising division in 2001.
Brand Ideas, also known as, Intelligent Beauty, was co-founded in 2006, an internet retail marketing advertising company with a focus on personal care and beauty.
TechStyle Fashion Group, formerly JustFab, Inc. is an all-inclusive, direct-to-customer, membership based, online fashion company, designed to customize the style of clients, in an effort to assist integration of the latest trends in clothing, shoes, handbags, jewelry and denim at an affordable price.
When membership is first initiated, clients are asked to complete a profile of likes and dislikes. That information is then used for fashion suggestions that capture the tastes and lifestyle of the individual client. Once suggestions are made, the company goes beyond the sale and offers guidance as to how best to integrate purchases into individual wardrobes. A truly ingenious and innovative option for today’s busy, internet driven shopper.
Don Ressler is one of the genius minds who co-founded JustFab along with Adam Goldenberg in March 2010. JustFab was initially funded almost in total by Don Ressler and Mr. Goldenberg until 2011 when they secured substantial funding from Matrix Partners. In 2012 additional funding was obtained from Matrix Partners, Rho Ventures. In August 2014 JustFab was further funded by Passport Special Opportunity Fund bringing the company capitalization to $255 million.
Don Ressler and Adam Goldenberg co-founded Fabletics with Kate Hudson being the face of the company in July 2013 promoting athletic attire. The company was officially launched in October 2016 and expanded to beyond sportswear and began offering dresses and swimwear.
Once the company was off the ground, Don Ressler and Mr. Goldenberg found themselves in need of office space. They acquired office space in El Segundo California. Although the space was originally acquired out of necessity, the two were so smitten with the location, they decided to stay when they could have procured other locations. Plans are to open more locations in the future.
Mr. Ressler has been instrumental in the success and growth of all companies of which he co-founded. His instincts for business and trends are nothing short of amazing. From his first startup company to his latest business ventures, his genius concepts continue to survive and thrive in the business world.
Find out more about Don Ressler on Forbes