Environmental advocate, entrepreneur, and business owner, Flavio Maluf juggles several different hats. Born in Sao Paulo, Brazil in 1961, Flavio spent his youth learning about eco-green, and sustainable home goods. His family owned and operated Eucatex S.A. Industria, the first such Brazilian-based company to manufacture these products. Today, Flavio Maluf is Chief Executive Officer of Eucatex. Under his 15-year leadership, the company has rapidly expanded, opening additional Brazilian-based plants, and shipping products to more than 40 countries. This has also translated into more green-job creation in Brazil.
Among his achievements, Flavio Maluf also has steered Eucatex in a 44.8 percent growth in earnings. Over the last decade, environmental concerns have become increasingly important for consumers’ purchasing decisions. Flavio takes into account these concerns and trends, and supports his customers by meeting expectations. This includes procurement of raw materials from sustainable sources, the development of products with a higher proportion of renewable materials, and the environmental impact of the business. Flavio’s environmental advocacy shows in his company standards. His high standard of environmental and health protection is one of his benchmarks. He has given a higher profile to the environmental and health needs and the impact in Brazil. Thus one of the reasons Flavio is a respected businessman.
When manufacturing Eucatex products, Flavio is focused on how products affect the environment throughout their entire life cycle, from raw material extraction, through production, to disposal. The product standards of Eucatex have had positive effects that have defined the company name. They hold green label certification, they are ISO 14001 certified, the company is one of the top producers of MDP products in Brazil, and Flavio has been honored with numerous awards.
Prior to his role as CEO of Eucatex, Flavio Maluf began his career in their trade area, then forging ahead to the industrial division. He became President of Eucatex in 1997, and then Chief Executive Officer in 2005.