What Business Insights Can Trump Voters Offer?

Recently William Saletan of Slate studied exit polling to ascertain whether Trump voters offer any intriguing insights. His discoveries, carried on the Business Insider website, may come as a surprise to some economic analysts. The President-Elect will reportedly reveal plans during an interview on 60 Minutes to immediately deport between 2 million and 3 million illegally present foreign nationals from the United States, an action which will certainly hold ramifications for many businesses.

 

Mr. Saletan discovered that the President-Elect did not fare as badly with some minority groups as media experts had predicted. These results suggest that some media characterizations of Donald Trump’s campaign as racist and completely offensive to minorities did not prove accurate.

 

A desire for significant change evidently motivated the vast majority of his supporters (he garnered 83% of votes from people leaving polling places who expressed a desire for change). Donald Trump won 2% more Black voters than Mitt Romney in 2012 and obtained 31% of votes cast by people born in other nations. He also carried 2% more Latino votes than Romney, winning 29% of Latino voters. Although he won fewer votes from women than Mrs. Clinton, his female vote fell just 1% shy of Republican Mitt Romney’s tally in 2012.

 

The evaluation of exit poll data also revealed a significant tolerance among Trump voters for the candidate’s rudeness and temperament issues. Mr. Saletan reports a high percentage of voters supported the Republican nominee despite considering his temperament poor.

 

Business Insider: Delta Airlines Is Doing Great

There is an interesting article about how Delta airlines is introducing a new premium economy class of service that will be available on Delta’s new fleet of Airbus A350 planes. The author uses the topic of Delta’s new service as a springboard to a wider discussion about how traditional airlines in the United States have adapted and evolved to meet the needs of modern customers.

 

In the early 2000’s, according to the article, legacy airlines such as Delta and United struggled financially because of consumer fear of flying in the wake of 9/11 and the ailing economy. Therefore, they began to pay careful attention to what their customers wanted, and it paid off. Today, Delta is thriving financially and approximately 180 million people fly on their planes a year.

 

One thing that the airline learned is that, when it comes to service classes, having more product segmentation than in the past is crucial. The era when passengers had to choose between Business, Economy and Coach is gone; today it’s all about options. Another thing Delta and other airlines in the United States learned to do is offer consumers who are searching for budget flights many avenues for finding and booking flights online.

 

Personally, I find this article inspirational. I’m happy to see that longstanding American companies like Delta are able to roll with the changes of today’s globalizing market place.

 

Fabletics: A Signature on Fabulous Comfort

Fabletics is an online retailer that sells men’s and women’s sportswear, as well as accessories. It was founded by actress Kate Hudson, Adam Goldenberg, and Don Ressler in 2013. The clothing is very attractive and allows the wearer to be both comfortable and stylish. Shoppers are asked to join as members and the cost is just under fifty dollars per month to join on Twitter. For your membership fee you receive a two piece outfit of your choice each month, plus additional perks such as free shipping, and discounts on other items.

The selections of outfits and accessories is very attractive and the colors and patterns are very current. Sizes range from extra, extra, small, to extra, extra, large, or sizes zero to twenty. How Kate Hudson’s Fabletics is Taking On Amazon allows for all shapes and sizes to be able to enjoy the beauty and comfort of the products available. When signing up for the VIP membership, customers are asked to fill out a brief profile so that their personal preferences and needs can be matched.

Read more: The Only Fabletics Review You Need to Read

In 2015 the first brick and mortar Fabletics store was opened in the United States. There are now several of the chain stores open throughout North America, including those in New Jersey, Cincinnati, Newark, and Saint Louis. The transition from strictly online to actual brick and mortar on techstyle.com has gone very well for Fabletics, with projected expansions to increase in 2016, allowing for hundreds more of their locations to be opening up in malls across America.

Kate Hudson’s endorsement of her products have had a significant impact on the marketability of Fabletics as well. Her commercial tactics have paid off. Some of the actual footage used for the Fabletics ads was shot from Kate Hudson’s own cell phone which drives home the authenticity of her endorsement of the product. Not to mention that she looks flawless in her own styles, making the customer feel as though they would look as good if they wore her designs.

The overall theme of the Fabletics ideation is authenticity, comfort, and affordability. With Kate’s endorsements, pricing that fits most budgets, and a comfortable style and fit, the expansion of the Fabletics chain is no surprise. The convenience of both online and brick and mortar shopping adds to the growing perks of shopping Fabletics, giving the customer a sense of satisfaction, as well as inclusion. These benefits keep customers coming back, and loving the get-fit sense of community.

Advice For Aspiring Entrepreneurs: Get Started Now

When brothers Shep and Ian Murray quit good jobs in New York City to start a business with an idea they had hatched a year ago, their family and friends thought that they were crazy. Both were in their 20’s and unhappy at work, yet few people in similar situations were ditching good paying jobs to start selling neck ties. Looking back, both brothers see their peers, now in their 30’s and 40’s who are stuck working at corporate jobs that they don’t enjoy just to pay their bills. Mortgages and other financial commitments keep them from following their dream like the Murray brothers did when they were younger and didn’t have many obligations.

 

Using cash advances from credit cards, the two brothers never asked anyone for money to start their business, which was selling whimsical men’s neckties. While they struggled at first, having worked in public relations and market helped the Murray brothers. They created preppy neck ties that invited conversation, which they believed would appeal to younger men. At first, Shep and Ian went to fairs, church bazaars and anywhere they thought that they would find customers.

 

They named their company Vineyard Vines, after Martha’s Vineyard, where they had spent time as children. Today, there are 91 Vineyard Vines stores selling preppy men’s and women’s clothing, along with the neckties that started it all.

 

In an interview with Business Insider, the Murray brothers urged aspiring entrepreneurs to start their business before family obligations make it difficult to quit a job with a steady paycheck.

Tyson Foods Invest in Beyond Meat

Interestingly enough, United States meat processing giant Tyson Foods has just invested heavily in plant-based food company Beyond Meat. Tyson representatives explained that they are trying to diversify their holdings in the protein-rich food market and that investing in a company creates products for consumers trying to avoid meat is not mutually exclusive with their core mission.

 

Tyson’s financial commitment comes at a time when Beyond Meat is getting a lot of attention for their new product, the Beyond Burger. These plant-based patties look and taste extremely similar to actual hamburgers, and – thanks to their red beet ingredient – even “bleed” on a grill the way actual meat does. Many consumers are unable to distinguish Beyond Burgers from the real thing, and this promises to convert into a hot product in today’s health-conscious food marketplace. The Beyond Burgers are currently available in a number of states. Notably, Whole Foods outlets stock them with their meats rather than with other plant-based patties.

 

There is a currently a positive buzz about Beyond Meat in general and the Beyond Burger in particular. Bill Gates has invested in Beyond Meat, and it is supported by the Humane Society. Tyson Foods getting into the picture created a lot of interest, and the New York Times as well as other mainstream media outlets are now covering the company.

 

Personally, I think that it reflects well on Tyson as a company that they are willing to invest in a firm that produces plant-based meat substitutes; it shows that they’re adaptable and are in touch with progressive trends in consumer demand. Furthermore, as someone who avoids meat for health reasons but loves the taste of a good burger, I’m looking forward to trying out the Beyond Burger for myself.

Public Offering Planned for Snapchat Shares

Its product may vanish in the blink of an eye, but Snapchat is poised to become one of America’s most valuable tech companies if it moves forward with a planned initial public offering.

 

The picture and video messaging firm – which recently rebranded itself for corporate purposes as Snap, Inc. – has reportedly hired two large investment banks, Goldman Sachs and Morgan Stanley, to advise it on how to tap the public equity markets.

 

Hiring advisory firms is usually one of the first signs that a company intends to make an initial public offering. The process, governed by strict federal regulation and stock exchange rules, culminates with a sale of shares to the public. By hiring advisors now, Snap Inc. could debut on the stock market as early as next January.

 

Recent research firm reports have valued Snap at $19 billion. However, some of the information that will ultimately be required for potential investors to gain a full picture of the company has not been made public. With revenues currently less than $1 billion annually, Snap is allowed to file its Securities and Exchange Commission application for an initial public offering confidentially.

 

When the firm begins its roadshow process, investors will be able to get a clearer picture of the firm and its prospects. Snap has hired JPMorgan Chase, Deutsche Bank, Allen & Company, Barclays and Credit Suisse to help it sell its shares as part of that larger public launch.

 

Snap, founded by Stanford University students in 2011, has become an extremely popular social media destination for teenagers. The app, free to download and use, is expected to earn $1 billion in revenue next year as it gradually rolls out sponsored posts for advertisers and channels for brands such as CNN and Cosmopolitan.

 

The fledgling company is one of Silicon Valley’s many unicorns, private firms valued at $1 billion or more. The existence of so many valuable tech properties has given rise to fears of another tech bubble, but few have tapped the equity markets. Snap’s offering will arguably be the biggest tech debut since Twitter.

The Internet Is Changing How We Do Business

As the Internet becomes an increasingly central part of our lives, it should come as no surprise that it is also shaping how we view business. Or, perhaps more specifically, how we view payment structures. Thanks to advances in the Internet, we’ve slowly moved away from credit cards and checkbooks in favor of mobile and Internet-based payment systems. The question though, is whether this represents the pinnacle of marketing opportunities or if it’s just the beginning of new ones.

 

It is currently estimated that there will be roughly 24 billion devices connected to the Internet by the year 2020. For a frame of reference, it’s estimated that there is a little over 7 billion people on the entire planet. It’s clear that as people become more comfortable with connecting to the Internet, their desire to use it for all facets of their life also increases.

 

If we’re moving away from traditional forms of payment though, what’s next for credit card companies? As it turns out, companies like MasterCard and Visa aren’t just going quietly into the night. Instead, they’re pouring their own resources into improving the underlying infrastructure for payment systems on the Internet. Even if people stop relying on traditional credit cards, it’s clear that companies like MasterCard will find new ways to maintain their hold on the market and continue to influence how it evolves.

 

For businesses, this evolution of payment structures is great. By making it easier for people to purchase things, the Internet has created countless opportunities for small businesses that otherwise wouldn’t have existed. When people feel that there’s no risk attached to a purchase, they’re more likely to follow through on it. This market growth is only expected to continue growing as wearable technology moves from science fiction to science fact too.

 

In addition to payment-enabled wearable technologies, marketing firms are also interested in moving transactions to other Internet-capable devices, such as cars or devices built directly into smart homes. The ultimate goal is for people to make purchases from virtually anywhere, ensuring that businesses are always just a few clicks away from their customers.

Wells Fargo CEO Resigns Under Pressure

In a sudden, stunning move, Wells Fargo chairman and chief executive John Stumpf resigned effectively immediately on Wednesday as the bank struggles to manage the fallout from a scandal over the creation of phony accounts.

 

The scandal, revealed in early September when the bank agreed to pay a multimillion dollar fine to federal, state and local authorities, involved the creation of thousands of fake customer accounts in order to meet sales targets. More than 5,000 low-level employees were fired in the wake of that revelation.

 

Despite the groundswell of public opprobrium, the bank’s internal investigation has not concluded and there was little evidence that Wells Fargo’s board was considering terminating Stumpf. However, members of Congress had savaged Stumpf during a series of appearances before Congressional committees in recent weeks. His testimony was widely panned and politicians in both parties turned Stumpf and Wells Fargo into examples of corporate greed.

 

Stumpf’s resignation marks one of the few times since the global financial crisis of 2008 that a bank executive has been felled by problems within their organization. Before Wells Fargo was hit with the phony account scandal, Stumpf had been praised for successfully growing Wells Fargo, supervising a merger with Wachovia, and surviving the financial crisis virtually unscathed.

 

While he is leaving a lucrative position, Stumpf may not take a major financial hit. According to an analysis conducted for the New York Times, Stumpf could leave the bank with a $20 million pension, $4.3 million in deferred compensation, and bank stock worth more than $100 million.

 

However, even that might not be safe. Senator Elizabeth Warren (D-Mass.), a vocal critic of the banking industry and Stump’s lead tormentor on Capitol Hill, called Thursday for the federal government to sue the bank in an attempt to claw back Stumpf’s pay. In a tweet, she called for him to “return every nickel he made.”

Amazon Wants To Feed You, For A Fee

Amazon is stepping up its Fresh delivery service to include brick-and-mortar convenience stores and drive-through grocery shopping. Amazon isn’t commenting directly about this project, but the Wall Street Journal and other new sources are reporting that Amazon is set to open a brick-and-mortar convenience grocery store in Seattle. If all goes well,the model could extend to other cities. This is another example of Amazon exploring new consumer delivery options. At times, it seems they are throwing everything on a wall and seeing what will stick while consumers foot the bill for the company’s experiments. It is a brilliant business strategy.

 

Back in 2007, Amazon started Amazon Fresh. For the membership price of $299 a year, customers could order perishable goods like produce and have it delivered. The service hasn’t really taken off, but rather than abandon it entirely, Amazon seems to have doubled down. Now the company is placing its bets on a brick-and-mortar store that offers quick pickup of items. Since the grocery industry relies on warehouses, refrigeration and other overhead costs, efficient delivery is difficult, as is the need to maintain an irregular inventory of goods. This could be why Amazon is turning to traditional brick-and-mortar locations and adjusting its pricing strategy. But, it is doubtful that Amazon’s foray into non-virtual convenience stores is a permanent business model. Instead of a bet, it is more like a well-funded stepping stone.

 

Instead of offering Amazon Fresh for $299 a year, Amazon Prime customers can add Amazon Fresh to their membership for $15 per month. These recurring payments can help Amazon keep its grocery arm flush while it explores the best way to deliver goods. With the future of drone delivery hitting obstacles, Amazon can maintain a presence in the grocery delivery business through drive-through convenience stores and brick-and-mortar locations. This presence might only be temporary. Once drone delivery and other supply chain issues are resolved, Amazon might return to what it does best, efficient online ordering and fulfillment without ever once dropping from consumer consciousness.

Costco Dominates Brick and Mortar Sales

With recent reports and analysis about Amazon Prime’s popularity and dominance cutting in to Target and Walmart sales, Costco has largely remained out of the discussion. One reason, as pointed out by finance reporter Grace L. Williams, is Costco’s free samples and loyal customers. This might seem petty, but Williams makes some good observations which are backed by market numbers.

 

First, Costco’s numbers are strong and the company still has room for growth, particularly overseas. Next, although more Costco members are also Prime members, they use the different sellers’ services for different reasons. While Prime offers speed and convenience, Costco offers an experience. A trip to Costco might suck up a good portion of a weekend, but the experience of getting one’s hands on goods, and the opportunity to sample offerings is an experience that an online company is incapable of providing. Plus, while Amazon still receives a good portion of activity during the holiday season when consumers are especially concerned about prices and savings, Costco is a steady supplier of necessities throughout the year. Plus, Costco membership is cheaper and considered a good value.

 

One number worth noting is the percentage of small business owners who renew their Costco memberships, 94 percent. The number of non-business owners is still strong, at 88 percent. But the high number of small business renewals, and the fact that these owners spend 20 to 30 percent more than non-small business consumers at Costco, indicates that Costco is beating Amazon on that front. Costco is a unique niche as a wholesale retailer. Small businesses owners have come to rely on the store as a part of their supply chain, a position that can’t be filled by Amazon Prime or Target. Furthermore, a drone can only carry so many rolls of paper towels.