Almost every young women and teen growing up in the United States know about the daring color splashing makeup business women known as Doe Deere. For those who doesn’t know Doe Deere, they must have seen her on social media marketing her colorful makeup products that often have quirky names. In fact, the name of her business also raise eyebrows – Lime Crime. Recently, she was interviewed for the Galore Magazine where she reveals the secret of her success.
According to Doe Deere, the colorful designs of her makeup products are part of her personality. As a young kid, she was always fascinated by the idea of colors. As such, she wanted to indulge herself is colorful fantasy by wearing multicolored costumes, jewelry, mom makeup, clothes and accessories. Recalling her first makeup experience, Doe claimed that she started up piling eye-shades, liner and lipsticks in the middle of a slumber party because she didn’t like her costume. Despite the fact that her friends were surprised at her act, colors always inspired her.
In fact, the name of her company, Lime Crime, is not an automatic choice. In searching for a name on EBay, she picked it up randomly because it personified peculiarity. As her business grew and fans began liking her products, the name “Lime Crime” stuck. Now, it signifies her brand because it is a reflection of everything that is bold and out of place. During the interview, Doe Deere acknowledged that there are plenty of bold women and young ladies who are loyal to the brand because her brand’s “over-the-top” makeup requires someone who can break the traditional rules. Interestingly, Twitter followers of “Lime Crime” are called Unicorns. In response to Unicorns, Dor Deere insisted that her makeup requires fearless sense of style. Therefore, her followers who love colors, defy expectations and they are not fearful of displaying their colors in public.
Regarding her online business model, Doe Deere loves the Internet because it offers a chance to make loyal friends and communicate with followers using social media and relevant channels. However, she also cautioned that Internet can be used to malign someone easily as false rumors spread quickly without verification. Check out the official Lime Crime website for more.