A New Age of Innovativeness for Hotels to Improve Overall Customer Satisfaction

The J.D. Power 2016 North America Hotel Guest Satisfaction Index Study reveals that the hotel industry might be reaching a customer satisfaction plateau. This might be so despite hotel guests and customers getting used to the usual amenities such as the free WI-FI, premium bed linens, and the complimentary breakfast. Reaching its 20th year, the study conducts this analysis by measuring the overall guest satisfaction across eight hotel segments which include luxury, upper upscale, upper midscale, midscale, economy, upper extended stay and extended stay. Each segment is then further examined by measuring seven key measure which includes check-in/check-out, reservation, food and beverage, guest room, hotel facilities, hotel services, and finally cost and fees.
Despite the fact that there has been an improvement in overall customer satisfaction by two points, from 2015’s average of 806, this represents a much smaller increase compared to the past couple of years. Nevertheless, improvements made on cost and fees have made a significant change to the overall customer satisfaction. However, while cost and fees improved on their satisfaction by twenty-five points between 2014 and 2015, this year records an improvement only by one point.
While customers are responding positively to these offerings provided by hotel brands, it only goes to reason that when these amenities become standard, customers will start to ask, ‘What have you done for me lately?’ when customers no longer appreciate the value of these added amenities, hotel brands will be forced to develop innovative means of services to stand out from other brands and make the guests feel welcomed and appreciated.
While on the prowl for a real good real estate agent for your hotel needs and living facilities, Terry Baltes is eagerly at your service. Mr. Baltes, who is the founder and owner of Baltes Commercial Realty Ltd, is an experienced real estate expert who has sold a lot of properties under his name. He has found a lot of favor with self-storage facility sales, while his company has built its reputation in conducting all types of properties sales.
In Dayton, Ohio Terry Baltes stands out as the best commercial real estate broker. At Baltes Commercial Realty Ltd, Baltes employs a number of property experts who make the company a leader in hotel property management. When it comes to hotel properties, one requires a lot of in-depth knowledge and a massive network, and Balte’s company has it all.

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