How could a simple little Post-It note tell us anything about the future of the U.S. economy? It seems like something straight out of a fiction book. However, there may actually be some validity to this claim according to a new Huffington Post article.
As it turns out, the majority of Post-It note material that is sold does not come in the little sticky note form that most of us think of. Rather, most of it is sold in bulk to advertisers to use for fliers and other promotional materials. In fact, real estate agents are among the most common clients for the company.
This matters for trying to determine the performance of the economy going forward simply because as goes the housing market so goes the overall economy most of the time. If there are a lot of those Post-It note advertisements being printed up and shipped out, this must mean that business is pretty good in the real estate community. Conversely, slow sales may point to a slowing housing market and perhaps trouble for the markets as a whole.
While the Post-It note sales suffered dramatically during the 2008-2009 housing crisis period, it seems that they are strongly on the rebound these days. Many believe that this may mean that housing is also just about to turn the corner. If that is the case, then there could be a lot of good things coming just down the pipeline for the economy. It has already been on a tear since that 2008-2009 time period, but perhaps there is still yet more growth to come. It is not clear yet, but this early indicator is certainly something to at least make (Post-It) note of.