People wishing to enjoy comfort, going with the trend created by Fabletics ‘athleisure’ is highly encouraged. The idea behind wearing gym attire to look fashionable creates the impression of being at ease while having a great sense of style. One of the success strategies implemented by Fabletics is having top notch marketing techniques where the marketers of the organization seek to talk to the customers directly. The concept of personalization acts as a huge promoter of the marketing tactics since there is the creation of a client- customer relationship. The relationships created with the customers ensures there is customer loyalty. The personality traits that are exhibited by the Instagram co-founder Kate Hudson is also another huge fact that promotes the business. She uses the social media as a marketing tool where she promotes her products to her followers. The online social platform creates an excellent platform for her clothing line.
Modeling new strategies ensures that the competition prospect is improved since the competitors Lulumon and Athleta have adversely fallen off the wagon especially when engaging with customers. One of the client-customer relationships established by Kate and her team is offering yoga classes for the customers. Making sure that such after sale services are available to all the major businesses for Fabletics ensures customer loyalty is maintained. Kate as such ensures that such complimentary services are maintained in all her shops. Market researchers term this concept as a brand focusing on the need to be accessible to the people with different cultures. The marketing endeavors have enabled the company become a $250 million dollar company with over a million subscribers on Facebook. Such success has been noted by Forbes and Kate was invited to speak in the recent 2016 Forbes Women Summit to encourage other entrepreneurs on their venture. With the mentioned strategies, the company will continue to prosper.