There are so many cosmetics out there to choose from, that it can get dizzying trying to find something unique, quality made and anything but boring. For so many decades, the huge makeup companies tried forcing women to wear what they decided was popular, appropriate and perfect.
Doe Deere wasn’t buying any of it, and the Russian born beauty decided to challenge the beauty status quo. In 2008, she introduced the world to Lime Crime makeup. The catchy name had stuck, was easy to remember, and the cosmetics were out of this universe.
Today, the momentum continues to grow, and the brand is sitting pretty at the top of the social media heap. Doe Deere built her makeup brand on e-commerce, and the company’s three million Instagram followers can’t seem to get enough of the bad a** makeup.
Lime Crime is extremely popular because it delivers an edge, sexiness and a modern approach to beauty. The color palettes are incredible and not anything you could ever dream of wearing. Alien green, metallic gold, squash and peacock blue are just a handful of the bizarre-o shades of their liquid matte lipsticks.
Doe Deere is hot on the beauty trends and creates her own because she wears these bold, in-your-face cosmetics, so if the product isn’t living up to the hype, she tosses it out and starts again.
Glitter, iridescence and adornment are all part of being a unicorn, the fantastical creature that Doe Deere has based her makeup brand upon. Her eye shadows are playful and bright, and the Venus palettes have become cult faves.
When you put on bold Lime Crime makeup, you are suddenly transformed, heads will turn and the makeup provides a keen sense of empowerment. Doe Deere wants her fans to appreciate their uniqueness. Her company’s mission is providing cosmetics that are freeing with zero apologies. She believes it’s time for young women and men everywhere to begin re-defining what is beautiful.
That’s why the brand has soared to new heights. The makeup is not traditional or boring. The palettes are not beige-y and proper. Thank goodness. http://www.dollskill.com/shop/lime-crime.html