Re/Max Effort to Penetrate the New York Real Estate Market

The New York City real estate industry hosts of a numerous number of brokerage firms with top-notch representatives. In New York, specifically, Manhattan has been characterized by a heavy presence of competition, which has made it difficult for companies like Re/Max to access the market.

In the recent past, Re/Max, a global real estate firm, proclaimed the acquisition of its former Master Franchise in New York in a bid to penetrate the market. It has also made other endeavors in terms of procuring back sixteen offices within the New York region from franchise proprietors. According to Linger, his company intends to expand its operations across the boroughs of New York.

True to the commitment of Re/Max, it has charged Terri Bohannon with the role of leading a new branding and marketing team to boost market penetration in New York. In addition, Re/Max has already made an effort to capture various markets in surrounding states of New York such as Pennsylvania, where it enjoys a 20 percent share of the market.

Although Re/Max has offices in Manhattan, it has not been able to maintain a strong market presence as expected. However, Linger Believes with the new management team and drive for success; the company will achieve its goals.

Anthony Franzese, the founder of Weichert Realtors in Brooklyn, said that companies that possess better marketing presence are capable of penetrating the real estate market in Manhattan than conventional companies. He also echoed that getting into such a market a firm requires vast knowledge about the market. The information was originally reported on Real Estate Weekly

Details Relating to Town Residential

Town Residential is a Manhattan-based brokerage firm in the residential real estate business. Town Residential has grown since its formation by Andrew Heiberger in 2010 to a top luxury real estate firm in New York. Its customer service is top-notch with a high level of experience and training that is unmatched.

Its successful operations and services have enabled own Residential to achieve great success in terms of top ranking awards in the real estate industry such as the Top 50 Best Places to Work in New York. Town Residential focuses on leasing of property developments, luxury residential sales, and marketing.