Success can be a fleeting objective for many people because of the lack of vision, and even if they have one they are uninformed as to how to go about achieving it. Not so with Billy McFarland. He started his first business venture at age 13 and birthed a successful service business that found prospective customers for a local business.
When in college as a freshman, he founded a company that changed the URL of a business into a graphic which helped to market the business and improved marketing content. Called Spling, the business is still in operation with McFarland as the CEO.
In 2013, at age 23, Billy McFarland started the New York City-based Magnises. This business solidifies the identity of millennials who may be just starting at a job, or they may be seasoned business owners and managers in their own right.
When an individual becomes a member of Magnises for the reasonable annual fee of $250, the member gains access to very nice discounts at many of the millennials favorite clubs, restaurants, bars, trips, meeting places, events, concerts, and special occasions.
This process becomes a natural socialization evolution, giving the new person in the area a reason to meet new people and connect, as well as the entrepreneurs and professionals the opportunity to seek new ground.
McFarland has targeted young professionals, managers, entrepreneurs and others who want to move up in their niche, between the ages of 21 and 35. By far, the best place to find them is in the financial and business areas of major metropolitan areas. At the end of 2015, Magnises had over 10,000 members located in the New York City and Washington D.C. metro areas.
The popularity of Magnises is growing so rapidly that word has gotten to other cities where millennials clamor for the perks they have heard about from friends and acquaintances.
An expansion plan is already being considered as McFarland wants to expand nationally and internationally. Boston, Chicago, Atlanta, Los Angeles and London are strong candidates as the reputation of Magnises has spread.
The business model works well, and there is no reason why more locations would not work. McFarland knows that it will work just as well by working the plan, and the future does look bright, indeed.