How American Businesses Can Cash in on the Pokémon Go Craze

The rate at which Pokémon Go has been spreading can only be described as terrific. In less than a week, the game had been downloaded twice as many times as Tinder. It has more hits than Snapchat, and is almost eclipsing Twitter. More people are spending their time journeying while searching for Pokémon. Actually, getting sore legs as a result of walking for endless hours has become a meme of its own.

A smart entrepreneur should device means of cashing in on this popularity. As more Pokémon Go gamers travel through towns looking for Pokémon, local restaurants, stores and movie theatres need to capitalize on this wonderful business opportunity. The creation of strategic marketing campaigns can equally help entrepreneurs to make money out of this craze. Here are some ideas that can help you cash in on the game.

Establish Whether Your Enterprise is a Poke Stop

Pokémon Go is different from other games in the sense that players do not have to stay in their rooms playing it. It runs on a real-time display of the world as it is. Players have to walk around to collect rewards. This is done at Poke Stops. Players often battle each other at Gyms. In this regard, you need to figure out whether your enterprise is close to a Gym or Poke Stop. The Ingress app can help you acquire this info. If your business is close to such location, you need to market it. This will greatly improve your sales.

Go After Players

Going over to locations that Pokémon Go players roam to, can help boost your sales. You need to ensure that your business also takes part in the Pokémon Go craze. If you sale fashion items for instance, load your van with the latest brands and head to Gyms and Poke Stops. Restaurant owners should consider setting up mobile barbeques in such areas. Such actions can help turn around the fortunes of your business.

Use Social Media

This is the most powerful communication platform at the moment. Once you establish that your business is close to a Poke Stop or Gym, promote this via social media. This will increase traffic to your locality, something that will have an immediate impact on your business. Market your geographical area as the go-to Pokémon Go hotspot. This article was originally posted on Business Insider.

U.S. Launch of Pokemon Go Sends Nintendo Shares Soaring

Shares of Japanese company Nintendo have more than doubled over the past seven trading days. The dramatic rise comes on the heels of its launch of Pokémon Go in the United States.

The wild success of the mobile game, which is now available in 35 countries, has prompted investors to buy up shares of the consumer electronics and software company. On Friday, trading activity in shares of Nintendo accounted for a quarter of all trading on the Tokyo Stock Exchange main board.

The surge in market capitalization has caught investors by surprise, with some wondering if the run-up is justified.

At least one expert sees a tremendous opportunity to harvest profits from the Pokemon franchise. To Gerhard Fasol, CEO of Eurotechnology Japan, the true risk lies in Nintendo’s ability to capitalize on the intellectual property rights of its famous characters.

Others would approach buying shares of the company with caution. Neil Wilson, an analyst with ETX Capital, believes the shares are in bubble territory and could be in for a nasty fall on the first sign of weakness.

There is also a concern that other mobile gaming companies will duplicate Nintendo’s success in the augmented-reality segment, making it difficult for the company to meet frothy expectations.

The last time profits in Nintendo soared, it was on the back of the company’s Wii console. Its success lasted for a few years, but was eventually quelled by competitors Sony and Microsoft.