The rate at which Pokémon Go has been spreading can only be described as terrific. In less than a week, the game had been downloaded twice as many times as Tinder. It has more hits than Snapchat, and is almost eclipsing Twitter. More people are spending their time journeying while searching for Pokémon. Actually, getting sore legs as a result of walking for endless hours has become a meme of its own.
A smart entrepreneur should device means of cashing in on this popularity. As more Pokémon Go gamers travel through towns looking for Pokémon, local restaurants, stores and movie theatres need to capitalize on this wonderful business opportunity. The creation of strategic marketing campaigns can equally help entrepreneurs to make money out of this craze. Here are some ideas that can help you cash in on the game.
Establish Whether Your Enterprise is a Poke Stop
Pokémon Go is different from other games in the sense that players do not have to stay in their rooms playing it. It runs on a real-time display of the world as it is. Players have to walk around to collect rewards. This is done at Poke Stops. Players often battle each other at Gyms. In this regard, you need to figure out whether your enterprise is close to a Gym or Poke Stop. The Ingress app can help you acquire this info. If your business is close to such location, you need to market it. This will greatly improve your sales.
Go After Players
Going over to locations that Pokémon Go players roam to, can help boost your sales. You need to ensure that your business also takes part in the Pokémon Go craze. If you sale fashion items for instance, load your van with the latest brands and head to Gyms and Poke Stops. Restaurant owners should consider setting up mobile barbeques in such areas. Such actions can help turn around the fortunes of your business.
Use Social Media
This is the most powerful communication platform at the moment. Once you establish that your business is close to a Poke Stop or Gym, promote this via social media. This will increase traffic to your locality, something that will have an immediate impact on your business. Market your geographical area as the go-to Pokémon Go hotspot. This article was originally posted on Business Insider.