Lime Crime is a Uniquely Tailored to Doe Deere’s Unicorn Fan Base

Lime Crime was founded by Doe Deere in 2008. Deere launched the company because she, like most women couldn’t find makeup that she thought matched who she was as an individual. Doe Deere has a very big, and bright personality. She wanted bright and bold colors to use for her makeup, which she couldn’t seem to find on the market. This gave her the initiative to create her own line of cosmetics. The first product that was introduced to the world in 2009 was the Unicorn Lipsticks. These lipsticks come in a variety of bold lip colors that come packaged with a sparkly unicorn placed on it. This was something new and exciting. The Unicorn Lipsticks did very well on the market, which made Lime Crime a household name.


Later in 2012, Lime Crime introduced its Velvetines line. This line consisted of matte liquid lipsticks that came in over twenty-five shades. The product is cruelty-free and comes in a clear tube with a red twist off top. The shades varied from bright and bold, to soft and neutral. This line hit the market and took off. There is a shade for the women who like to go bold, those who are subtle, as well as those who are dark and goth-like. No matter what look you are going for there is a shade for it. Their Velvetine line was available in over 20 stores as well as online. It tops the market as the most requested lipstick. Its formula is a liquid lipstick that dries matte. The long lasting ability is what makes the lipstick a success. Women love their lipstick, but what’s better than lipstick? One that is beautiful and last all day without reapplying.


The Velvetines are still a success til this very day. Women are in love with the different hues as well as its long-lasting ability. The liquid lipsticks have been in popular demand for the past five years. It’s smooth, full coverage formula seems to be women’s dream come true. The colors are perfect and do not smudge after drying. Doe Deere truly made a name for herself when she created this cosmetic line.

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