Obsession Alert: Unicorn Hair Dye by Lime Crime

If you haven’t had a reason to go full-unicorn this summer, now you do. Lime Crime, a beauty brand who already has a colorful history, has just gotten even brighter. Known for their lip color and highlights, they have now launched 13 shades of rainbow-toned semi-permanent hair dyes to fit your mystical lifestyle. They’re calling it ‘Unicorn Hair’ and we see why. With three years in the making, Lime Crime mixologists have perfected the formula for the most coveted hues ranging from neon peach to deep blues, to strawberry jam reds.


What’s great about Unicorn Hair Dye is that it is Vegan & Cruelty-Free and do not have ammonia, peroxide or bleach in its ingredients while still achieving a long-lasting, vibrant hair color. Each color offers both full coverage for the bold and expressive uni’s, and tinted dyes if you are going for that peek-a-boo sun activated look.


The jars of high-pigmented goodness costs about $16 and lasts for up to an impressive 12 washes. Check out the Lime Crime website for tips on wash and upkeep to get the most out of your look. The founder, Doe Deere, has been rocking these multihued looks for years, so it is safe to say they are the experts when it comes to coloring. If you stalk their instagram page (like us), you’ll spot beauty influencers like Keari Huxtable and Rachel Yarmosh dishing out some serious steez in their Unicorn Hair dye. It doesn’t stop there, their 3million followers get a full feed of how-to videos, matching hair dyes with lip color and nails, and a diverse collection for all skin tones.


At $16 a pop, safe ingredients and unique colors, you’ll have just what you need to get into full unicorn transformation – and don’t worry, they promise that no unicorns were harmed during the making of this product!



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