White Shark Media, Sink Or Swim?

White Shark Media is a fairly new player in the fairly new world of online advertising. As a company, they seem to be reasonably successful in starting and managing their clients advertising campaigns through Google’s AdWords service. However, they recently published an interesting list of common complaints that they have received from their customers, and steps taken to remedy them. Naturally, publicly calling attention to your failures is an uncommon move for a new business, but perhaps White Shark is hoping their candid admissions will showcase their flexibility and willingness to change? In any case, we will take a look at what the clients had to say, and if White Shark’s response measures up.

First off, it’s important to define what White Shark Media is trying to do. For those who might have blinked and missed this development, AdWords is Google’s ‘Pay Per Click’ advertising option available on their search pages, and White Shark’s goal is to manage the advertising campaigns for their clients on Google, a sort of internet middle-man that will allow them to get the most for their money.

Or will it? The clients apparently don’t know, as the first complaint listed is that clients lose touch with their AdWords campaigns. In other words, they’re paying money to the middle man, but they aren’t able to find the metrics that would tell them if the advertisements are generating interest. White Shark acknowledged the difficulties, and explains that they have improved communications by adding monthly status meetings and direct extensions to allow clients to quickly contact their individual agents. They also mention that they will provide certain analytics through Google free of charge, when possible.

The next complaint is fairly serious, “My old campaigns were performing better than your new campaigns.” Oops! If your job is to optimize, and it ends up worse than before you started, that is indeed complaint worthy. White Shark Media acknowledges this, and says that they will do better at incorporating the successful parts of their clients old campaigns. They also point out that their SEM (Search Engine Marketing) Strategists are overseen by supervisors. This doesn’t exactly seem like a major overhaul has taken place, but it is encouraging that the problem is addressed.

Finally, customers complain that their POC within White Shark isn’t living up to the promises made by the individual who made the sale. The company responded by explaining new changes that allow a company to keep their initial SEM Consultant through their campaign, and that while they may not be the primary point of contact, they will remain in the client’s circle as long as the client needs them. How much of that change is cosmetic remains to be seen, but it could be a step in the right direction.

All in all the problems White Shark has listed do not seem to be devastating issues with their brand or their business model, they seem more along the lines of a new business in a new market working out the kinks in their system. Publicly admitting their flaws is a bold move, and it may be an example of exactly the kind of bold choices a company needs in order to stay alive in the internet world.

Kyle Bass, Former Hedge Funder, Has Made Some Bad Decisions

What does it mean when you make bad career choices? Just ask Argentine Hedge Funder Kyle Bass. As the founder of Hayman Capital, a hedge fund based in Dallas, he made quite a bit of money in 2006 and also made international headlines when he predicted – accurately – the 2008 subprime mortgage crash. So, did this place Bass at a genius level of thinking? Some might think so. But then time has not been on Bass’s side.

Now Bass has fallen on hard times, making bad decisions and bad calls. Along with these, Bass has seemed to convene with some unsavory characters. Basically, everything thing Bass says, or any move he makes, serves his cause and his cause only.

For one, Bass has formed an alliance with Cristina Fernandez de Kirchner, who has been perceived as bad for Argentina’s economy. But Bass loves her and can’t stop saying wonderful things about her. Even though Fernandez’s country defaulted on its sovereign debt, Bass continues to praise her.

So the question is…what does Bass have up his sleeve to be so enamored with Fernandez and how is he championing the Kirchner dynasty?

Here are some other ludicrous financial ideas that Bass has also championed:

• Bass continues to be a proponent for Fernandez, sidestepping the fact that she and her cronies have ripped off their own people; Their inabilities to make progress in Argentina – a once affluent nation- show poverty levels skyrocketing;

• Bass went on television making good on his General motors investment taking the blame for non deploying airbag and faulty steering related fatalities making the charge that those who had died in fatal car crashes were either intoxicated or not wearing their seatbelts.

• Chris Kyle’s (of American Sniper fame) wife is currently wrapped up in a lawsuit with a fellow employee of Bass’s at Hayman;

• Bass has been accused of short selling pharmaceutical firms, challenging their patents, while making millions; pharmaceutical companies have gone up on price, while medical research has gone in decline;

It is clear that Bass is only looking to make an extra buck. He has been observed to not have interest in helping health costs get lowered, but instead spooking financial markets in his benefit. One of Bass’s biggest critics among pharmaceutical companies is Celgene, which filed a lawsuit against him. Government agencies, The Patent Trial and Appeals Board have all tried to get him removed because of abuse of the system.

Bass himself has acknowledged that he is motivated by money. There are a lot of people out there looking to stop him. They are calling the once miracle hedge fund worker into a guy that goes for grubby hijinks. According to some news reports, Bass has already is losing money, as much as 30% of his recent earnings.

Brad Reifler – Serial Entrepreneur

Serial Entrepreneurial is not a term that can be applied to many. But Brad Reifler is one of those people. His impressive career started in after his college graduation in 1982 when he founded Reifler Trading Company. Reifler Trading focused entirely on global derivatives. In 1995, while still at the helm of Reifler Trading, he founded Pali Capital. After operating both businesses for five years, Reifler Trading Company was sold to Refco, the commodity and forex brokerage house in 2000.

As the Chairman and CEO of Pali Capital for 13 years, Brad grew the company to $200 million in profits with offices on four continents. He captured the attention of hedge fund managers by offering a strategy of applying research with derivative structures to devise their investment options.

In 2009, Brad started yet another successful enterprise, Forefront Capital, LLC. As the founder and CEO, his advice on community and forex trading is unparalleled. Brad Reifler is the ‘Go To Guy” for serious commodity traders.

Is this the last of his endeavors? This author has his doubts. Brad Reifler always has his eye on the next challenge.

Brad holds degrees in both Economics and Political Science from Bowdoin College. He is the father of 3 children.

Bruce Levenson Scores Big in Atlanta Hawks Sale

If you are an Atlanta Hawks fan then you probably know Bruce Levenson pretty well. The rest of the casual NBA fandom is probably far less tuned in to the work of the former Hawks owner. In any event, Bruce Levenson has been the man behind the podium pulling the strings for the Hawks since 2004. Levenson initially bought the team along with his partner Ed Peskowitz and since then he has been steadily pushing the team to newer limits. While Atlanta is currently enjoying a ride atop the Eastern Conference, life hasn’t always been so easy for the team. Let’s take a look at a few of Levenson’s big hits during his tenure inside the Hawks organization.

Securing Top Talent
One of the most important aspects of becoming a great NBA franchise is the ability to draft solid, young talent. Look at teams like the Bobcats and consider how long it has been since they’ve done anything special. The reason for their prolonged struggles goes right back to the drafting room. Fortunately for Atlanta, Levenson and co. haven’t had that same problem.

Levenson took over the team in 2004 and immediately struck gold when he drafted power forward Josh Smith at 17th overall. While Smith would never grow into the elite superstar that many hoped, he still brought a wide array of skills to a team that needed a scorer. By 2007 we would see Levenson add Al Horford, a center from Florida, to the rotation. Jeff Teague, a dynamo point guard with efficiency issues, would show up a year later. This young core would return Atlanta to true relevance but it would only be the beginning.

Spending Money the Right Way
You can draft all of the top talent in the world (Oklahoma City comes to mind) but if you can’t spend that extra money correctly, it’ll all go to waste. We saw Oklahoma City fail in this respect after drafting the most talented trio in NBA history: James Harden, Russel Westbrook, and Kevin Durant. Fortunately Forbes billionaire Bruce Levenson spent well in the 2014 offseason and acquired Paul Millsap, Kyle Korver, and Dennis Schroder. These three guys would turn into the core of what Coach Mike Budenholzer was attempting to do with his offensive system and all of them made huge strides. The team would go on to break Atlanta Hawks franchise win-loss record as well as return to the Eastern Conference Finals for the first time in almost 50 years. This past off-season we also saw the team re-sign Paul Millsap for another go around.

Handing over the Reigns
With the Hawks coming off of their most successful season of all time, excluding the single NBA Title in their history, it made sense for Levenson to field offers for the team. The Clippers had just been sold for an awe inspiring amount and that dramatically changed the value of an NBA franchise. The Hawks went from a $425 million value team all the way to the $850 million selling price to Antony Ressler.

Kyle Bass Slides Downhill after a Series of Poor Ethical and Financial Decisions

Hedge fund manager Kyle Bass first made headlines when his prediction of the 2008 subprime mortgage crisis came true, but he has since made numerous bad decisions. Bass founded Hayman Capital Management in 2006 and made a fortune, but that fortune is now in question because of a series of poor financial and ethical choices. The hedge fund manager’s bad decisions are many and wide ranging, but here are just a few of the highlights:

(1) Bass has forged ties with questionable people.

Birds of a feather flock together, and Bass continues to maintain questionable relationships. He has offered praises to Argentinian president Cristina Fernández de Kirchner, who who has damaged her nation’s economy by allowing Argentina to default on its debt a second time. Bass has been a champion of Kirchner, supporting her policies and ignoring the negative consequences. Even though a New York Judge, Thomas Griesa, ruled that Argentina had to pay its creditors, such as Elliott Management, Bass severely criticized Eliott’s Paul Singer and defended Krichner.

(2) Kyle Bass’s firm has become embroiled in a lawsuit.

Kyle Bass had business ties to the late Chris Kyle of American Sniper fame, and Chris Kyle’s widow is currently meshed in a lawsuit with a subordinate of Kyle Bass at Hayman Capital Market. She has accused Bass’s employee of a series of unethical behavior.

3) Bass sought to protect his GM investments by blaming victims for faulty cars.

Fatalities have occurred in General Motors cars due to airbags that have not deployed and faulty power steering, but Bass appeared on television to claim these deaths occurred because the victims were either drunk or not wearing seat belts. This struck many as a sleazy move to protect his own investments.

4) Bass has engaged in short selling pharmaceutical stocks

The hedge fun manager has been accused of targeting pharmaceutical companies by short-selling their stocks and then proceeding to challenge their patents through a front organization called the Coalition for Affordable Drugs. When the stocks consequently go down, Bass profits. Meanwhile, the patients suffer as research is curtailed. The Patent Trial and Appeals Board (PTAB) is considering the possibility of sanctioning Bass for this abuse.

5) Kyle Bass has lost a lot of money.

While it’s not possible to get at Bass’s full financial figures, best estimates are that he lost nearly 30% in 2014, in stark contrast to the successes of other hedge fund managers.

Even while he continues to make poor choices like the four outlined above, Kyle Bass appears on television to offer analysis and investment advice.

How White Shark Media Handles Complaints

In business, the only way to become a market leader is by outdoing your competitors and thus creating a competitive advantage. Different elements could effect this, including but not limited to economical actors; such as unemployment and deflation, market factors such as location and territory, and general business practices; such as marketing and customer service. Customer service refers to the provision of services that implicate customer satisfaction with a company, which correlates with marketing from a branding aspect. These factors are easier to control versus those such as the economy or your territory for that matter.

One important element of customer service is how a company handles complaints from customers. Market leaders make sure that customer retention is at the top of their priorities. The old saying goes “Its Cheaper to Keep-em” referring to the cost of obtaining new customers through marketing and advertising rather than retaining customers through the usage of good customer service to foster customer loyalty. One company that strives to deliver optimum customer reviews is an entity called White Shark Media. This organizes is a leader in online marketing and public relations solutions. White Shark Media specializes in digital marketing campaign platforms that allow clients to be marketed better on the web. Their customer service team is recognized n their ability to handle consumer issues and complaints in a positive manor.

White Shark Media often reviews feedback from customers in order to improve their company. Whenever they see a consistent complaint from different customers, they immediately focus on eliminating these issues through operational management. An example would be that the company had complaints concerning communication, meaning it was difficult to reach customer service. As a result, White Shark Media avoided complaints and scheduled monthly status calls, and they provided exact extensions for different departments when customers use the automated phone system.

There was also an issue in which customer were not able to view the performance of their Ad words. Because of this, technology was implemented that installed conversion tracking, call tracking, and google analytic free to the customer. This allowed customers to better track their performance and assist the company with optimizing their digital marketing campaigns. The better experience the customer has the more the company will continue to grow.

Companies handle issues and complaints differently. How you handle customers can determine whether or not they will choose you, or go with a competitor next time they need a good or service. White shark Media analyzes customer issues and make changes to fit the needs of the customer. They have made many changes allowing better communication with customers, and also making the site more user friendly. These are necessary steps taken to gain a competitive advantage.

The Art Of Art Collecting With Adam Sender

Experienced art collectors do not just buy art precisely because artists contact them about a superb match that they might be searching for at that instant. The whooping majority of art collectors have continuously narrowed down and focused their interests. They know what they are looking for, where to get it and even who to buy it from. They have in mind the shows and fairies to make appearances and with time they have a diverse network, cultivated and strong circles of trusted contacts with curators, consultants, galleries and artists. For amateur art collectors, there is a long road ahead of them but the right steps can make you a great collector in some years to come.

Great art collectors are rarely inclined to strike up conversations or get close with strangers unless there is an irresistible reason or a referral made. They know where to get the art that pleases them and not just because it is trending, but it rhymes with their interests. Notable art collectors are apt in distinguishing certain works of art from millions of pieces that are in existence. They are also good at assembling them to heighten the understanding of the art or its evolution. The Sender Collection is an example of a mature collection that is merely a large sum of parts. Over the years, the collection has been respected by other prominent art collectors and has had a toll in setting standards that have sometimes influenced the future on collecting for other people.

The man behind this vintage collection is one to be reckoned and at only 45 has gathered a massive trove of the exceptional art from the best contemporary artists. As a novice collector, Adam Sender has always gone for what he likes, and if you ask him about this, he will proudly tell you that he has never bought anything that he had nagging doubts about. He has also not confined himself to the same old galleries when looking for certain art. As an astute art collector, he has always suspended his buying anytime he hasn’t been satisfied by a piece of art. It is nice of Adam Sender to show off the art that he has collected, and many people will be grateful to him for doing that.

Sender’s career in art collection dates back in the late 90s after he departed from the Steve Cohen’s SAC Capital Advisors LP to establish his hedge fund. He chose securities that he would buy for a reasonable price and later sell them for a profit, and he eventually settled for art collecting. He started small but is now talking of a collection worth $70m with more than 400 Pieces of Art Collection. The Sender Collection comprises of works from artists like Philomene Magers, Barbara Gladstone, Marianne Boesky, and Sadie Coles among others. Adam Sender has always exuded a sense of sureness and focus on his overall plans in art collecting, and this has made him the excellent art collector he is. Sender has gone on to amass an amazing contemporary art collection, and he put some of the works up for auction at Sotheby’s recently.

Vijay Eswaran and His Achievements

Dr. Vijay Eswaran was born in Penang on 7th October 1960. He was born to Vijayaratnam Saravanamuthu working with the Malaysian Labor Ministry and Pushpavathy Chinnaiah, who was a teacher. Currently, he is the chair of the QI Group. He graduated with a socio-economic degree from London School of Economics.

Vijay Eswaran early life
Vijay Eswaran had the opportunity of traveling to many parts of the world during his childhood. He attended London School of Business and graduated with a degree in socio-economy in 1984. He resided in Europe for over a year where he did a variety of odd jobs. He operated a cab in London and also worked at a construction site in Belgium. While in the UK, he was introduced to a binary system marketing that prompted him to obtain an MBA and CIMA in 1986. During this time, he was engaged in Multilevel Marketing (MLM) while working with Synaptics.

QI Group

He returned to Asia, and he founded a multilevel marketing company that grew to become the today’s QI Group. QI Group is an e-commerce based conglomerate with businesses in corporate investments, training, wellness, telecommunications, media, travel, and luxury products. The QI Group has offices in Thailand, Singapore, Malaysia, and Hong Kong. It has subsidiary companies in over ten countries.

Author and speaker

Dr. Eswaran is a highly respected speaker and lectures on topics ranging from business to spirituality. He has spoken at business as well as management forums around the world, for instance, the World Economic Forum and Pravasi Bharatiya Divas in India. He wrote the book In the Sphere of Silence in 2005 where he explained his personal life management and his habit of starting the day with an hour of silence. He has also spoken at business and leadership forums and leading universities.


Dr. Eswaran is a prominent philanthropist, and he has established the RYTHM Foundation. The Foundation is an arm of the QI Group that is engaged in philanthropic activities. He has also established the RF’s chapter in Malaysia. It works with local Non-governmental organizations and other charitable institutions that work on projects like special education, child mentoring, youth development and women empowerment. Vijay Eswaran speaks at various business and management symposiums and conferences in countries all over the world.

He was named in Forbes Asia’s annual list of philanthropic heroes in 2011. He was awarded at the 3rd world Chinese Economic Forum.Vijay Eswaran has become a pillar of many communities because he is also a giver.

Apart from his philanthropic character and a renowned motivational speaker, he has also written three books in addition to ‘In the Sphere of Silence’. The books include On the Wings of Thought, In the Thinking zone and 18 Stepping Stones.

QNet: Helping Others Succeed with Direct Marketing

QNet is a company that uses an e-commerce platform, direct selling techniques, and Independent Representatives (IRs) to offer a wide variety of products to a global market. QNet IRs, are everyday people seeking a better life. QNET offers IRs the opportunity to reach their financial goals. Success is performance based. QNET is the fastest growing e-commerce site and direct selling company.

Vijay Eswaran and Joseph Bismark founded QNet in the late 1990s on the Philippine Island. They fashioned the business model in the multi-level marketing style. The founders guaranteed a bright future for their fledgling organization by opening a facility in Hong Kong and securing distribution rights for the 2000 Olympic Games commemorative coins. After their early success, QNet decided to add more product lines and began expanding operations throughout the world. Qnet is in the business of direct market selling (sometimes known as MLM selling), and many people seem to have the wrong idea about what they are doing.

Current product offerings include health and wellness products, personal and home care products, high-end luxury items, and fashion accessories, like jewelry and watches. Current countries of operation range from Southeast and Central Asia to countries in the Middle East and Africa. The most recent additions are Europe and Russia. In total QNet now operates in over 100 countries worldwide. In addition to sales, QNet also has manufacturing operations in several countries. The most notable of these is India where the company is doubling down on investing in manufacturing facilities. The founders of QNet have a progressive outlook on how best to achieve success.

They support the distributors completely and operate with the belief that the company can only enjoy success when the distributors are successful. Eswaran and Bismark believe in a philosophy inspired by the work of Gandhi. They believe that service to others is the most reliable way to reach personal success. The two primary philosophies taught to all members of QNet are called RHYTHM and InService. RHYTHM stands for, Raise Yourself to Help Mankind, and InService has to do with leadership style.

QNet wants leaders that understand helping others succeed comes before personal success. According to QNet’s management philosophy, humility and selfless service are keys to good leadership. Standing by these two philosophies ensures continued success for QNet.

Anticipation Of The Upcoming Ski Season

Skiing is an activity that is most preferred during the winter season. Many people always look forward to this season so that they can display their skiing skills. However, it is crucial to prepare so that you can enjoy while reducing the chances of injury at the same time.
Below are ways in which you can prepare for skiing:
• Gym fitness
You need to prepare your legs prior to hitting those slopes. Enroll in a gym class that is meant for skiers particularly, or you can improvise your version at home. Consider doing step-ups, squats, and lunges, as they will make your skiing experience smooth.
• Flexibility
Ensure that your tendons and muscles are flexible. You can flex by performing regular stretches. Stretching your muscles will ensure that even if you fall during skiing, it will not injure your muscles, and you can get up and proceed with your skiing fun.
• Skis
Make sure that your skis are in perfect condition before the ski day. Proper maintenance of the skis involves sharpening of the edges and waxing the bases, which makes turning easier during skiing. It is important to inspect the skis as early as now so that you can do the necessary polishing before time runs out.
• Boots
Acquire boots early in advance. Make sure that they fit perfectly and that they are not too stiff. Stiffness will prevent you from skiing with the right techniques. Shop widely and make sure you get the best if you want to enjoy your experience in skiing.
• Skiing Attire
You need proper clothing to enjoy the experience. Assess your attire to see if it still fits you perfectly. Keep the long underwear, gloves, vests, and helmets in check and see that they still provide enough warmth. The key thing is to keep warm, not hot.
• Pre-skiing
You can do a little skiing practice on indoor snow slopes. It will help keep your balance in check, and you will get accustomed to the real experience.
• Make Early Bookings To Get The Best Discounts
Be ahead by booking early to get the best snow packages available and at excellent discounts.
Andy Wirth advises that one should prepare in advance for skiing by being fit, flexible, and acquiring the best equipment to make the best out of your skiing time. Wirth is the CEO of the Squaw Valley and Alpine Meadows Ski Resorts in Olympic Valley, California.
Having been in connection with the hotel industry and mountain resort throughout his life, Wirth has a real experience in the skiing industry, making his area a popular winter tourist destination.