Whitney Wolfe: The Success Behind ‘Bumble’

Whitney Wolfe is one of many powerful women that has been able to overcome the inexcusable amount of discrimination in the work field, and shoot for success. From her unfortunate events with Tinder to her new and improved Bumble dating app, there is no wonder why Whitney Wolfe made Time’s Person of the Year for 2018.

I know you must be wondering, where did Wolfe learn her incredible marketing skills? She attended Southern Methodist University with a major in International Studies. But, she was a natural at business since the age of 19, where she founded a non-profit organization selling bamboo tote bags to benefit the areas that were affected by the BP oil spill. Celebrity stylist, Patrick Aufdenkamp, helped young Wolfe launch this project, and even had her product photographed with two celebrities, Rachel Zoe and Nicole Richie, thus receiving national press.

No only is Whitney Wolfe the dating app queen, but she also found her king, Michael Herd. Although they did not meet on her successful Bumble app, they met in real life while on vacation in Aspen and have kept in touch eve since. The love birds married each other in Positano, Italy in September.

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At the SXSW (South By Southwest) interview, Whitney Wolfe talked about her former employer while working with the Tinder app as co-founder. She has no hostile intentions towards Tinder, despite them being their rival. She says, “I don’t believe revenge is apart of my agenda. I’m a firm believer that just like hate spreads hate, love and kindness spread love and kindness. We’re doing our own thing.” She mentions that she wanted to start a social network that promotes better behavior than what is seen on other social media, and to make a change to the social norm of having a male founder for a social network.

Not only has Bumble put a twist on social discrimination, but its continuous updating features make it user friendly for all. For example, there is a feature called ‘Bumble BFF’ which allows users to use the swiping method to find matches for not only dates, but friends too! And let’s not forget ‘Bumble Bizz’, Bumble’s most prime feature. ‘Bumble Bizz’ allows women to take the initiative by letting them choose who they want to talk to, in efforts to clear up any miscommunication that could often cause women to be put in uncomfortable situations.

One of the main factors that helped Bumble’s success is its support for the #MeToo Movement for women all across the globe. With Bumble’s new features, such as ‘Bumble Bizz’, it attempts to help decrease the rate of sexual harassment and assault for women everywhere, much like the #MeToo Movement. It helps bring women together to not only give people a sense of how serious the sexual harassment and assault is, but to also overcome it.

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